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      Back to home
      1. Knowledge Base
      2. About Our Data
      • About Our Data
      • Getting Started
      • How To Guides
      • Case Studies
      • Vista Data Explorer
        • How to Create Reports
        • How to Open Reports
        • Overview of Reports
      • Vista Insights
        • Introduction
        • Creating and Sharing Insights
        • Overview of Insights
        • FAQs
      • Get Help

      About Our Data

      Learn the fundamentals of mobile location data, the importance of quality and our dedication to privacy
      • About the quality of UM's Mobile Location Data
      • What is mobile location data and where does it come from?
      • Sample Estimate Confidence
      • Data Privacy Statement
      • Demographic Representation of the UM Device Graph in the US, Canada and Australia
      • Why use Mobile Location Data?
      • Where Does Mobile Location Data Come From?
      • Why Mobile Location Data is Critical to Trade Area Modeling
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