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About Our Data
About Our Data
Getting Started
How To Guides
Case Studies
Vista Data Explorer
How to Create Reports
How to Open Reports
Overview of Reports
Vista Insights
Introduction
Creating and Sharing Insights
Overview of Insights
FAQs
Get Help
Back to home
Knowledge Base
About Our Data
About Our Data
Getting Started
How To Guides
Case Studies
Vista Data Explorer
How to Create Reports
How to Open Reports
Overview of Reports
Vista Insights
Introduction
Creating and Sharing Insights
Overview of Insights
FAQs
Get Help
About Our Data
Learn the fundamentals of mobile location data, the importance of quality and our dedication to privacy
About the quality of UM's Mobile Location Data
What is mobile location data and where does it come from?
Sample Estimate Confidence
Data Privacy Statement
Demographic Representation of the UM Device Graph in the US, Canada and Australia
Why use Mobile Location Data?
Where Does Mobile Location Data Come From?
Why Mobile Location Data is Critical to Trade Area Modeling