About Our Data

Learn the fundamentals of mobile location data, the importance of quality and our dedication to privacy

• About the quality of UM's Mobile Location Data
• What is mobile location data and where does it come from?
• Sample Estimate Confidence
• Data Privacy Statement
• Demographic Representation of the UM Device Graph in the US, Canada and Australia
• Why use Mobile Location Data?
• Where Does Mobile Location Data Come From?
• Why Mobile Location Data is Critical to Trade Area Modeling